
THMF is a blank canvas! Our team is ready to provide any opportunity for Boot Barn's brand, to get in front of your ideal clients, at our event. Please review our initial list of marketing options and price lists below. Feel free to reach out with any additional ideas!

3-Day Music Fest:
Attendees:
Thursday Est: 26,000
Friday Est: 25,000
Saturday Est: 23,000
Instagram Reach:
50,000+ Followers
Facebook Reach:
60,000+ Followers
Constant Contact Emails:
9,142
Trail Hero Specific Total Media Reach from Jan. 1 to Oct. 20, 2023: 397M

Speed Sports distribution will rely on its massive social media, email and digital media audiences for real-time engagement and messaging, along with the packaging and distribution of a fully produced one-hour television special to air on our own network, SPEED SPORT 1 - which is now available in over 200 million homes via Amazon, Pluto T
Speed Sports distribution will rely on its massive social media, email and digital media audiences for real-time engagement and messaging, along with the packaging and distribution of a fully produced one-hour television special to air on our own network, SPEED SPORT 1 - which is now available in over 200 million homes via Amazon, Pluto TV, Sling TV and most other popular digital television platforms. Speed Sport will also effort to distribution the production(s) on our partner network, Outdoor America. Thus, reaching two key enthusiast audiences - motorsports and outdoor recreation. The Trail Hero Event is the ideal cross over platform for this!

Household Income Average: $185K
Average amount invested into Vehicle: $87K
Est. Daily Spend while at Trail Hero:
$610 (Fuel, Housing, Food, Parts, Supplies, Merchandise)

Trail Hero Off-Road event attracts a primarily Male Demographic
64% Male / 36% Female
From 49 States:
Top 5 States:
California 13%, Utah 10%, Colorado 10%, Texas 9%, and Nevada 7%
Total Registered Participants (Vehicles): 6002
Total Number of Volunteers: 347
BRANDING WILL BE IN-FRONT OF THOUSANDS OF PEOPLE THROUGHOUT THE WEEK OF TRAIL HERO.
Prime location and space within the kick off party venue at Sand Hollow Resorts Rock Bowl. Sell products and boots on-site so attendees can get ready for the Music Fest three days later.
Prime location and space within the vendor show and/or music fest venue. Sell products and boots on-site at the music fest Thursday - Friday and Saturday
Our professional dancers take the main stage each night in front of the whole music fest, they are the models used in promotional footage of the event, and participate in dance competitions and lessons. Your branding will be worn by the team to guarantee your brand is included in photos, videos and seen by thousands.
Three dance competitions and lessons are held daily at the Monster Energy Sample Stage inside the Free offroad vendor show.
The Trial Hero dance team along with hundreds of dancing locals will dance the night away at a designated and branded area within the music fest venue. Surrounded by your branding.
BRAND'S EXPOSURE & REACH TO OVER 200 MILLION HOMES
This package leverages media credibility, expertise and reach of SPEED SPORT to create valuable content messaging and event engagement media for the Client.
• produced 8-segment one-hour television show airing on SPEED SPORT 1 and sister network Outdoor America
• incorporate highlights, interviews, features and messaging
• evergreen production that will appeal to a broad audience
• 1 hour live stage production “College Game Day” style with national broadcast talent
• located in vendor area and timed to maximize engagement with crowds (6pm nightly)
• Thursday, Friday and Saturday evenings
• live-streamed by Trail Hero live stream production crew to Trail Hero’s own feeds, house monitors, and socials.
• interviews, analysis and fun
• Ralph Sheheen with Glen Plake (Hall of Fame Professional Skier)
• live show production subject to coordination and support from Trail Hero as de
A BLEND OF VIDEO, SOCIAL, EMAIL & DIGITAL MARKETING
30-60 SEC COMMERCIALS OR STATIC ADS WILL RUN WITHIN A LOOP DURING THE EVENT, IN BETWEEN ACTS AND ENTERTAINMENT.
ADVERTISEMENT INCLUDED IN TICKET CONFIRMATION EMAIL. THIS EMAIL IS REQUIRED FOR WRISTBAND PICK UP AND ENTRY. INCLUDE AN AD WITH A TRACEABLE PROMOCODE OR DISCOUNT.
DAILY RECAP POSTED THREE DAYS DURING THE MUSIC FEST. COLLABORATOR POSTS WITH PROFESSIONAL FOOTAGE.
EVENT RECAP (AFTER MOVIE) POSTED WITHIN A WEEK OR TWO OF THE EVENT. COLLABORATOR POSTS WITH PROFESSIONAL FOOTAGE.
FOLLOWERS
Instagram: 49,700 Followers
Facebook: 60,000 Followers
Constant Contact: 7,842
TO OVER 9000 OFF-ROADERS AND COUNTRY CONCERT GO-ERS
WE'LL PUSH OUT DISCOUNTS OR PROMO-CODES MON-WED LETTING PEOPLE KNOW THEY CAN PICK UP THEIR COUNTRY FEST CLOTHES AND BOOTS 15 MIN AWAY AT BOOT BARN!
EXPOSURE TO OVER 16,000-24,000 VISITORS DAILY
Banners and signage provided by Boot Barn.
Installed in high traffic areas around the music fest main stage, jumbo-trons, main walkways and wristband pickup/box office.
Installed by our team in high traffic areas around the event: within the music fest venue, along the main drive/road, in parking areas, etc.
Add a footnote if this applies to your business
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