MEET JEFF MILLER
Site Manager for Trail Hero
303-909-2557
VENDOR CHECKLIST
#1 TEXT OR EMAIL JEFF MILLER WHEN YOU PLAN TO ARRIVE
SAVE THIS CONTACT INFO IN YOUR PHONE:
JEFF MILLER
303-909-2557
SEND JEFF:
Your company name.
Are you a semi, trailer, or booth.
What day and time you plan to arrive.
NOTE: You will stage in the parking lot until you get in touch with Jeff and he advises you to move in through Gate 2 on the vendor map LINK
#2 NOTE THIS IS AN OUTDOOR VENDOR SHOW, BRING THE NECESSARY SUPPLIES:
Weighted items for your tents and tables.
Booth supplies: This is just a space for you to set up. We do not provide a tent, table and chairs. You must up-fit the space yourself.
There is no electricity in the parking lot. Plan accordingly.
#3 PICK UP YOUR TRAIL PASSES & MUSIC FEST TICKETS
You have three options for pick-up locations:
Monday Sept 29th - 6-9pm at the Sand Hollow Rock Bowl during the Kick Off party- look for the Sponsors/Vendor Signs
Tuesday-Saturday - 7-10am at the Fairgrounds Registration Booth
Thursday-Saturday - 3-10pm at the Fairgrounds Registration Booth
#4 REVIEW THE MOVE IN SCHEDULE BELOW
We prefer certain types of vendor booths move in on certain days to help with logistics.
#5 MAKE SURE YOU HAVE PAID
If you have not paid you cannot move in until doing so. Jeff has been advised to have you staged in the parking lot until your invoice is paid online via credit card.
#6 NO SECURITY
Plan accordingly, we do not have security. You are responsible for all your items during the day and after show hours.
SPONSOR & VENDOR MOVE IN
Semi, TrailerS, & SPONSOR Move-In & Hours
TEXT JEFF WHEN YOU PLAN TO ARRIVE ASAP!
Move-In Schedule:
Semis, Trailers and Sponsors can select from the following days and times to move in:
- Sunday, September 28th Stage and park in the free trailer parking on-site (Call Jeff (303-909-2557) for further instructions) Layout: LINK
- Monday, September 29th Setup from 11 am to 5 pm (You can stage in the free trailer parking before 11am (during trail line ups) or in the free parking lot after 11am) Layout: LINK
- Tuesday & Wednesday Set up from 11 am to 5 pm (You can stage in the free trailer parking before 11am (during trail line ups) or in the free parking lot after 11am) Layout: LINK
Note:
- Upon arrival, Jeff (303-909-2557), the site manager, will assist on placing you
- Sponsor booths (marked in green) will be reserved for sponsors and they can pick their spot in advance. Layout: LINK
Important:
- If you cannot be here either of those days please contact Jeff immediately to coordinate (303-909-2557),
- ALL PLANS ARE SUBJECT TO CHANGE! Jeff will be in touch if you need to come at a different time.
VendorS & 10x10 BOOTH Move-In & Hours
TEXT JEFF WHEN YOU PLAN TO ARRIVE ASAP!
Move-In Schedule:
Vendors can select from the following days and times to move in:
- Tuesday, October 1st: Setup from 12 pm to 5 pm
- Wednesday, October 2nd: Setup from 12 pm to 5 pm
Note:
- Upon arrival, Jeff (303-909-2557), the site manager, will assist in selecting setup locations based on logistics.
- Sponsor booths (marked in green) will be reserved for sponsors and they can pick their spot in advance.
- YOU DO NOT GET TO PICK WHERE YOU GO. It's not first come first serve. You will be given two options from Jeff on the best locations for his move in logistics.
Vendor Show Layout & Booth Information
Layout Map: [LINK]
- Sponsor Booths: Green booths reserved for sponsors
- Booth Reservation:
- Sponsors: Choose and reserve their booths before arriving
- Vendors: Assigned upon arrival; options offered based on availability and logistics
ANSWERS, HOURS & MORE INFORMATION
THIS IS AN OUTSIDE VENDOR SHOW? WHAT COMES WITH YOUR BOOTH
NO POWER
NO WATER
- Bring your own: Tent, Tables, Chairs, Power, Water, Weights to hold down your items, etc.
NO SECURITY
- We do not have security after hours
- There is a fence around the perimeter of the show but it will not be locked
- You will be responsible for all items during and after hours
VEHICLE ENTRY POLICY
- Please read the rules about no entry through Gate 2 after 2pm and before 10:30pm each night of the show LINK TO ARTICLE READ ME
CLEAR BAG POLICY
- Due to liquor permit and sales, everyone that enters will need to have a clear bag. Cars and vehicles will be searched as well.
- You can drive in and drop off supplies before 2pm and after 10:30p each day.
- There cannot be adult beverages in your coolers. You cannot hand out adult beverages or sell them out of your vendor booth.
SUGGESTED VENDOR HOURS
Thursday, October 2nd – Saturday, October 4th:
- 3 pm – 5 pm: Move-in, setup, and beginning of traffic
- 5 pm – 9 pm: High traffic period (music fest gates open at 6 pm, main event starts at 7 pm)
- 5 pm – 6 pm: Power Hour — offer discounts and freebies (preferably branded for our 10-year anniversary) to attract show traffic
- Post 9 pm: Break down or stay open depending on traffic
Affordable Sponsorship Add-Ons SO YOU CAN PICK YOUR SPACE & RESERVE IT
(Deadline for purchasing/add-ons is August 25 or September 15)
- $400: Two banners on trail obstacle (installed by our team, banners provided by client)
- $500: Logo on 250 Guide Shirts (seen by thousands of trail riders)
- $500 + Prize: 1st Place Prize Sponsor for SXS Event
- $400 + Digital Prize: Mobile Scavenger Hunt prize
Charity & Raffle Donation Opportunities
Great branding opportunity with donated prizes:
- Monday Charity Golf & Kick-Off Raffles:
- Golf Raffle ($50-$100 value) at 3 pm
- Kick-Off Raffle ($50-$100 value) at 9 pm
- Saturday Vendor Show Charity Raffle:
- ($250+ value) at 4 pm
- Online Scavenger Hunt: ($100+ value)
Please email Michelle Dickey (mdb1104@gmail.com, 801-205-5539) for donations or more info.
MOVING DISPLAY VEHICLES IN AND OUT OF THE VENDOR SHOW
New State Guidelines for Vehicle Movement
Because beer will now be served, the state requires stricter safety protocols after alcohol service begins. This means:
- 3:00–5:00 PM: Vendors arriving during this window must enter through Gate 2 and have someone walking in front of their vehicle to guide them safely to their booth.
- Vendors should display a sign if they’re setting up late, letting attendees know when they’re vendor booth will be open.
- After 5:00 PM, Gate 2 closes to vehicle traffic until 10:30 PM.
- Heavy foot traffic areas (like food vendor row and beer gardens) may be temporarily closed to vehicles at any time, regardless of schedule, for safety of pedestrians.
NOTES FROM BRANDI KLEIN, SALES & MARKETING MANAGER FOR TRAIL HERO
- NEW this year - NEW SITE LOCATION READ MORE
- Monday Night Kick Off Party Vendor Booths - Main Registration brings all the trail riders directly to your booth while they wait in line.
Apply NOW to be a vendor and our team will send you a booking link once you're approved. Prices increase June 1st.
Email to Schedule a Call
Let me know if you’d like to jump on a quick call this week to review some of the cool opportunities we have at Trial Hero this year. Trail Hero is blank slate, we love new ideas and are open to customizing an experience for you and your brand.
SPONSORSHIPS STILL AVAILABLE
Sponsorships are still available and most include your vendor show booth. If you are interested in a sponsorship we can prorate your vendor booth payment towards your sponsorship balance if you’d like to figure that out at a later date.
Brandi Klein - Director of Entertainment & Marketing
My name is Brandi. I’m the Director of Entertainment & Marketing for Trail Hero. Feel free email me with any questions about the following. Brandi@Trail-Hero.com