STATS FROM 2023 - 8TH ANNUAL

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Trail Hero Specific Total Media Reach from Jan. 1 to Oct. 20, 2023: 397M

FOLLOWERS

Instagram: 49,700 Followers

Facebook: 60,000 Followers

Constant Contact: 7,842

Largest Day of the event: Thursday Using the combination of BLM, State Park, Trail Hero Registered trail riders and Music Fest Attendees…

Monday Est: 13,000  

Tuesday Est: 17,000 

Wednesday Est: 20,000 

Thursday Est: 26,000 

Friday Est: 25,000 

Saturday Est: 23,000 

States: 49 Excluding AK
Top 5 States: 

California 13%

Utah 10%

Colorado 10%

Texas 9%

Nevada 7%

Countries: 11
U.S., Mexico, Canada, Israel, Japan, China, Guam, Germany, Netherlands, Spain, Brazil

Average number of days in Southern Utah: 5
 

Average number of days at Trail Hero: 6

Many people come the week leading up to and the week after the event as well.

Est. Daily Spend: $610 (Fuel, Housing, Food, Parts, Supplies)

Trail Hero Music Fest Labor, Operations, Infrastructure Spend: $300K

Trail Hero Motorsports Labor, Operations, Infrastructure Spend: $430K

55% Male, 45% Female - Music Fest

64% Male, 36% Female - Trail Reg

Household Income Average: $185K

Average amount invested into Vehicle: $87K

Retention Rate of all participants: 92% 

Plan to Visit in the future: 95%

Tickets sold: 3440
Total Tickets: 11,500
Total amount of Veterans in attendance: 6,752
Total Attendance Thursday: est. 15,000
Total Attendance Friday: est. 9,000
Total Attendance Saturday: est. 16,500
Capacity: 16,000
State Park Entries during Music Fest Hours (3pm-11pm, Thurs-Sat): 42,000

Total Registered Participants (Vehicles): 6002

Average people per Registered Vehicle: 3.2

BLM Total Estimated Attendance in Vehicles on BLM Land: 26K

 Total Companies: 158
Average People per company in attendance: 7.5

Total Competitors: 86
Average people per Team: 6.7

Total Number of Volunteers: 347

Total Media Outlets: 121

 Total Amount of Value in all Companies in attendance (Except 1): $1.1B
Monster Energy Valuation in 2023: 52.16B
 

Total Amount of Value in Competition Vehicles: 7.610M

Total amount of Value in Registered Off-Road Vehicles: $523,044,000 (Not including Tow rigs, Trailers, Motorhomes, etc)