SEPT 30 - OCT 5 2024 | SAND HOLLOW STATE PARK, UT
SEPT 30 - OCT 5 2024 | SAND HOLLOW STATE PARK, UT
STATS FROM 2023 - 8TH ANNUAL
397,000,000 Impressions
STATES & COUNTRIES IN ATTENDANCE
124,000 through front gate
Trail Hero Specific Total Media Reach from Jan. 1 to Oct. 20, 2023: 397M
FOLLOWERS
Instagram: 49,700 Followers
Facebook: 60,000 Followers
Constant Contact: 7,842
124,000 through front gate
STATES & COUNTRIES IN ATTENDANCE
124,000 through front gate
Largest Day of the event: Thursday Using the combination of BLM, State Park, Trail Hero Registered trail riders and Music Fest Attendees…
Monday Est: 13,000
Tuesday Est: 17,000
Wednesday Est: 20,000
Thursday Est: 26,000
Friday Est: 25,000
Saturday Est: 23,000
STATES & COUNTRIES IN ATTENDANCE
STATES & COUNTRIES IN ATTENDANCE
STATES & COUNTRIES IN ATTENDANCE
States: 49 Excluding AK
Top 5 States:
California 13%
Utah 10%
Colorado 10%
Texas 9%
Nevada 7%
Countries: 11
U.S., Mexico, Canada, Israel, Japan, China, Guam, Germany, Netherlands, Spain, Brazil
ECONOMIC IMPACT
ECONOMIC IMPACT
STATES & COUNTRIES IN ATTENDANCE
Average number of days in Southern Utah: 5
Average number of days at Trail Hero: 6
Many people come the week leading up to and the week after the event as well.
Est. Daily Spend: $610 (Fuel, Housing, Food, Parts, Supplies)
TOTAL SPEND
ECONOMIC IMPACT
DEMOGRAPHICS
Trail Hero Music Fest Labor, Operations, Infrastructure Spend: $300K
Trail Hero Motorsports Labor, Operations, Infrastructure Spend: $430K
DEMOGRAPHICS
ECONOMIC IMPACT
DEMOGRAPHICS
55% Male, 45% Female - Music Fest
64% Male, 36% Female - Trail Reg
Household Income Average: $185K
Average amount invested into Vehicle: $87K
Retention Rate of all participants: 92%
Plan to Visit in the future: 95%
Trail Hero Music Fest Numbers
Trail Hero Music Fest Numbers
Trail Hero Music Fest Numbers
Tickets sold: 3440
Total Tickets: 11,500
Total amount of Veterans in attendance: 6,752
Total Attendance Thursday: est. 15,000
Total Attendance Friday: est. 9,000
Total Attendance Saturday: est. 16,500
Capacity: 16,000
State Park Entries during Music Fest Hours (3pm-11pm, Thurs-Sat): 42,000
REGISTRATION & VOLUNTEERS
Trail Hero Music Fest Numbers
Trail Hero Music Fest Numbers
Total Registered Participants (Vehicles): 6002
Average people per Registered Vehicle: 3.2
BLM Total Estimated Attendance in Vehicles on BLM Land: 26K
Total Companies: 158
Average People per company in attendance: 7.5
Total Competitors: 86
Average people per Team: 6.7
Total Number of Volunteers: 347
Total Media Outlets: 121
Company Valuation Totals
Trail Hero Music Fest Numbers
Company Valuation Totals
Total Amount of Value in all Companies in attendance (Except 1): $1.1B
Monster Energy Valuation in 2023: 52.16B
Total Amount of Value in Competition Vehicles: 7.610M
Total amount of Value in Registered Off-Road Vehicles: $523,044,000 (Not including Tow rigs, Trailers, Motorhomes, etc)
7TH ANNUAL 2022 STATS
THE NUMBERS
Trail Hero 2022
Impressions from Web & Social
389 Million
All media around Trail Hero in 2022
Vehicles through the Front Gate
157,181
Over the course of six days between Oct 3rd-Oct 8th
Vehicles through the Tunnel
328,129
Over the course of six days between Oct 3rd-Oct 8th
Registered Participants
5,862
Passes and Trail Riders
Number of Vendors
132
Tire Companies in Attendance (all) 11
Armor/Bumper Companies in Attendance 14
Suspension Companies in Attendance 18
Posts on Instagram
Over 10,000 IG Posts
From Trail Hero, Partners, Sponsors, & Attendees
Posts on Facebook
Over 15,000 FB Posts
From Trail Hero, Partners, Sponsors, & Attendees
Videos on YouTube
Over 3,600 Videos
From Trail Hero, Partners, Sponsors, & Attendees
DEMOGRAPHICS
Trail Hero 2022
Utah Residents Registered
10.2%
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Total States Represented
49
Top States: UT, TX, CA, CO, FL
Total Countries Represented
7
Men vs Women
69% / 31%
AMENITIES / ACCOMMODATIONS
Trail Hero 2022
HOTELS
34%
CAMPING
29%
Inside and Outside the Park
AirBnB
7%
VRBO
7%
Condos
23%
GUIDED TRAILS
Trail Hero 2022
% of Jeeps
60%
% of BUGIES
16%
% of TOYOTAS
6%
% of FORDS
3%
% of DODGE / RAM
3%
% of Owned SXS/UTV
70.4%
PRODUCT SEGMENTS TIRES
Trail Hero 2022
BFGoodrich
40%
Milestar
25%
Nitto
17%
Maxxis
12%
Other
6%
PRODUCT SEGMENTS SXS/UTV
Trail Hero 2022
Polaris
37%
Can-Am
31%
KawasAki
22%
Other
10%
PRODUCT SEGMENTS LIGHTS
Trail Hero 2022
Other
45%
KC Hilites
20%
BAJA Designs
18%
Rigid
15%
Tyre Lighting
2%
PRODUCT SEGMENTS WHEELS
Trail Hero 2022
Raceline
39%
KMC
22%
Method
16%
Trail Ready
9%
Other
14%
STATS FROM 6TH ANNUAL 2021
312,000,000 Impressions
~12,000 vehicles daily on the mountain
77,364 through front gate
77,364 through front gate
~12,000 vehicles daily on the mountain
77,364 through front gate
~12,000 vehicles daily on the mountain
~12,000 vehicles daily on the mountain
~12,000 vehicles daily on the mountain
4800 registered trail ride vehicles
48 States & 3 Countries Attend the Event
~12,000 vehicles daily on the mountain
Over five days
48 States & 3 Countries Attend the Event
48 States & 3 Countries Attend the Event
48 States & 3 Countries Attend the Event
120+ Partners & Vendors
48 States & 3 Countries Attend the Event
48 States & 3 Countries Attend the Event
~22,000 vehicles in attendance
~22,000 vehicles in attendance
~22,000 vehicles in attendance
33,500 Spectators
~22,000 vehicles in attendance
~22,000 vehicles in attendance
136 Trails Available
~22,000 vehicles in attendance
136 Trails Available
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