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TRAIL HERO MUSIC FEST
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  • HOME
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  • ENTERTAINMENT
    • ENTERTAINMENT
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STATS FROM 2023 - 8TH ANNUAL

397,000,000 Impressions

STATES & COUNTRIES IN ATTENDANCE

124,000 through front gate

Trail Hero Specific Total Media Reach from Jan. 1 to Oct. 20, 2023: 397M


FOLLOWERS

Instagram: 49,700 Followers

Facebook: 60,000 Followers

Constant Contact: 7,842

124,000 through front gate

STATES & COUNTRIES IN ATTENDANCE

124,000 through front gate

Largest Day of the event: Thursday Using the combination of BLM, State Park, Trail Hero Registered trail riders and Music Fest Attendees…

Monday Est: 13,000  

Tuesday Est: 17,000 

Wednesday Est: 20,000 

Thursday Est: 26,000 

Friday Est: 25,000 

Saturday Est: 23,000 

STATES & COUNTRIES IN ATTENDANCE

STATES & COUNTRIES IN ATTENDANCE

STATES & COUNTRIES IN ATTENDANCE

States: 49 Excluding AK
Top 5 States: 

California 13%

Utah 10%

Colorado 10%

Texas 9%

Nevada 7%


Countries: 11
U.S., Mexico, Canada, Israel, Japan, China, Guam, Germany, Netherlands, Spain, Brazil

ECONOMIC IMPACT

ECONOMIC IMPACT

STATES & COUNTRIES IN ATTENDANCE

Average number of days in Southern Utah: 5
 

Average number of days at Trail Hero: 6


Many people come the week leading up to and the week after the event as well.


Est. Daily Spend: $610 (Fuel, Housing, Food, Parts, Supplies)


TOTAL SPEND

ECONOMIC IMPACT

DEMOGRAPHICS

Trail Hero Music Fest Labor, Operations, Infrastructure Spend: $300K


Trail Hero Motorsports Labor, Operations, Infrastructure Spend: $430K

DEMOGRAPHICS

ECONOMIC IMPACT

DEMOGRAPHICS

55% Male, 45% Female - Music Fest

64% Male, 36% Female - Trail Reg


Household Income Average: $185K

 

Average amount invested into Vehicle: $87K


Retention Rate of all participants: 92% 

Plan to Visit in the future: 95%

Trail Hero Music Fest Numbers

Trail Hero Music Fest Numbers

Trail Hero Music Fest Numbers

Tickets sold: 3440
Total Tickets: 11,500
Total amount of Veterans in attendance: 6,752
Total Attendance Thursday: est. 15,000
Total Attendance Friday: est. 9,000
Total Attendance Saturday: est. 16,500
Capacity: 16,000
State Park Entries during Music Fest Hours (3pm-11pm, Thurs-Sat): 42,000

REGISTRATION & VOLUNTEERS

Trail Hero Music Fest Numbers

Trail Hero Music Fest Numbers

Total Registered Participants (Vehicles): 6002

Average people per Registered Vehicle: 3.2


BLM Total Estimated Attendance in Vehicles on BLM Land: 26K


 Total Companies: 158
Average People per company in attendance: 7.5


Total Competitors: 86
Average people per Team: 6.7

 

Total Number of Volunteers: 347

 

Total Media Outlets: 121

Company Valuation Totals

Trail Hero Music Fest Numbers

Company Valuation Totals

 Total Amount of Value in all Companies in attendance (Except 1): $1.1B
Monster Energy Valuation in 2023: 52.16B
 

Total Amount of Value in Competition Vehicles: 7.610M


Total amount of Value in Registered Off-Road Vehicles: $523,044,000 (Not including Tow rigs, Trailers, Motorhomes, etc)

7TH ANNUAL 2022 STATS

THE NUMBERS

Trail Hero 2022

Impressions from Web & Social

389 Million

All media around Trail Hero in 2022

Vehicles through the Front Gate

157,181

Over the course of six days between Oct 3rd-Oct 8th

Vehicles through the Tunnel

328,129

Over the course of six days between Oct 3rd-Oct 8th

Registered Participants

5,862

Passes and Trail Riders

Number of Vendors

132

Tire Companies in Attendance (all) 11

Armor/Bumper Companies in Attendance 14

Suspension Companies in Attendance 18

Posts on Instagram

Over 10,000 IG Posts

From Trail Hero, Partners, Sponsors, & Attendees

Posts on Facebook

Over 15,000 FB Posts

From Trail Hero, Partners, Sponsors, & Attendees

Videos on YouTube

Over 3,600 Videos

From Trail Hero, Partners, Sponsors, & Attendees


DEMOGRAPHICS

Trail Hero 2022

Utah Residents Registered

10.2%

Add a description about this item

Total States Represented

49

Top States: UT, TX, CA, CO, FL

Total Countries Represented

7

Men vs Women

69% / 31%

AMENITIES / ACCOMMODATIONS

Trail Hero 2022

HOTELS

34%

CAMPING

29%

Inside and Outside the Park

AirBnB

7%

VRBO

7%

Condos

23%

GUIDED TRAILS

Trail Hero 2022

% of Jeeps

60%

% of BUGIES

16%

% of TOYOTAS

6%

% of FORDS

3%

% of DODGE / RAM

3%

% of Owned SXS/UTV

70.4%

PRODUCT SEGMENTS TIRES

Trail Hero 2022

BFGoodrich

40%

Milestar

25%

Nitto

17%

Maxxis

12%

Other

6%

PRODUCT SEGMENTS SXS/UTV

Trail Hero 2022

Polaris

37%

Can-Am

31%

KawasAki

22%

Other

10%

PRODUCT SEGMENTS LIGHTS

Trail Hero 2022

Other

45%

KC Hilites

20%

BAJA Designs

18%

Rigid

15%

Tyre Lighting

2%

PRODUCT SEGMENTS WHEELS

Trail Hero 2022

Raceline

39%

KMC

22%

Method

16%

Trail Ready

9%

Other

14%

STATS FROM 6TH ANNUAL 2021

312,000,000 Impressions

~12,000 vehicles daily on the mountain

77,364 through front gate

77,364 through front gate

~12,000 vehicles daily on the mountain

77,364 through front gate

~12,000 vehicles daily on the mountain

~12,000 vehicles daily on the mountain

~12,000 vehicles daily on the mountain

4800 registered trail ride vehicles

48 States & 3 Countries Attend the Event

~12,000 vehicles daily on the mountain

Over five days 

48 States & 3 Countries Attend the Event

48 States & 3 Countries Attend the Event

48 States & 3 Countries Attend the Event

120+ Partners & Vendors

48 States & 3 Countries Attend the Event

48 States & 3 Countries Attend the Event

~22,000 vehicles in attendance

~22,000 vehicles in attendance

~22,000 vehicles in attendance

33,500 Spectators

~22,000 vehicles in attendance

~22,000 vehicles in attendance

136 Trails Available

~22,000 vehicles in attendance

136 Trails Available


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