PROJECTED TRAIL HERO X STATS

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Trail Hero Specific Total Media Reach from Jan. 1 to Oct. 20, 2024: 397M

FOLLOWERS

Instagram: 51,000 Followers

Facebook: 61,000 Followers

Constant Contact: 9,142

States: 49 Excluding AK
Top 5 States: 

California 13%

Utah 10%

Colorado 10%

Texas 9%

Nevada 7%

Countries: 11
U.S., Mexico, Canada, Israel, Japan, China, Guam, Germany, Netherlands, Spain, Brazil

Average number of days in the area: 5 Days
 

Average number of days at a Trail Hero Event: 6 Days

Est. Daily Spend: $610 (Fuel, Housing, Food, Parts, Supplies)

55% Male, 45% Female - Music Fest

64% Male, 36% Female - Trail Registration

Household Income Average: $185K

Average amount invested into Vehicle: $87K

Retention Rate of all participants: 92% 

Plan to Visit in the future: 95%

Total Registered Participants (Vehicles): 1000

Average people per Registered Vehicle: 3.2

BLM Total Estimated Attendance in Vehicles on BLM Land: 2K

 Total Companies: 100
Average People per company in attendance: 3.5

Total Number of Volunteers: 100

Total Media Outlets: 20

 Total Amount of Value in all Companies in attendance: $1.1M
 

Total Amount of Value in Vehicles: 3.610M

Total amount of Value in Registered Off-Road Vehicles: $123,044,000 (Not including Tow rigs, Trailers, Motorhomes, etc)